Insurance Agents - How Does Yours Measure Up?



Insurance representatives can be some of the most important people you'll ever work with. They will assist you protect your home, your possessions and your financial resources. The work of an insurance representative has the possible to conserve you from financial ruin.

You could go through your whole life time and not require the services of a lawyer. You could die and live and not need to utilize an accounting professional. However you cannot reside in "the real world" without insurance agents.

Remember ... it's YOUR obligation to find out which protections are right for you.

Have you ever heard a story from a friend or relative who filed an insurance claim, only to find out that the coverage their agent guaranteed was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT CLAIMS TIME!

I started my insurance profession as a representative in 1973. I kept my representative licenses active until 1992 when I ended up being an insurance adjuster. Throughout that duration of time, I offered almost every kind of insurance you can possibly imagine.

The very best agent is a person who has hang out studying insurance, not an individual who is a professional in sales. The largest percentage of insurance agents of all types are sales people, not insurance experts. Your agent might or might not be a specialist in insurance. You'll have to simply ask your representative exactly what his education level is.

There are a great deal of institution of higher learnings that use degrees in insurance today. In our location, the University of Georgia uses degrees in Danger Management and Insurance. It's a quite well-respected program.

Representatives can also become experts in insurance by going through continuing education, such as the Certified Property Casualty Underwriter (CPCU) education program. Life insurance representatives can attain the Qualified Life Underwriter (CLU) expert classification. There are other classifications readily available to agents, however those two are the most extensively accepted educational programs.

Agents in the majority of states likewise have to complete a state-required number of Continuing Education hours each year in order to maintain their insurance licenses. If they don't complete the hours, the state cancels their licenses.

An agent has a task to you, called the "fiduciary task." That suggests that he needs to keep your monetary well-being first in his priorities. He has actually breached his fiduciary responsibility to you if an agent sells you an insurance policy because it has a higher commission than another policy.

Agents generally bring a type of liability insurance called "Omissions and errors" liability insurance. Errors and omssions (E&O) is the insurance that covers the representative's business, or the representative separately, in the event that a client holds the agent responsible for a service he provided, or stopped working to offer, that did not have the expected or promised outcomes.

1. loss of customer data. The agent merely loses your file, physically or digitally.

2. system or software failure. Computer system at the representative's workplace crashes and all information is lost.

3. negligent oversell. The agent offers you protection you do not need, or sells you coverage limitations higher than needed.

4. claims of non-performance. This requires however is a broad classification to be. This might include charges that an agent did not sell the proper policy, or the correct quantity of coverage.

The number 4 example above is the most widespread and most harmful for agents. Here's why.

Individuals today have several insurance exposures, like:

vehicle physical damage

automobile liability

underinsured or uninsured drivers exposures

house owner physical damage

house owner liability

excess liability

businessowner physical damage

businessowner liability

home-based companies

life insurance needs

medical insurance requires

disability insurance needs

Any one of the direct exposures noted above can effect any of the others. They are intricately woven together in each of our lives.

Any representative doing business in the contemporary world should do an insurance analysis of any possibility's present insurance and his future insurance requirements. To fail to do so is an invitation for a lawsuit.

Exactly what does this mean to you?

First: If your agent makes promises to you about protection, and your claim gets rejected, you can make a claim against the representative's Omissions and errors Liability policy. You may need to get an attorney included, however that only increases the opportunity that your denied claim will get paid.

Next: In my never-to-be-humble viewpoint, ALL representatives selling ANY sort of insurance need to perform a Insurance Needs Analysis for the possibility PRIOR to offering the policy. In addition, I believe that an agent ought to thoroughly discuss the findings of the Insurance Requirements Analysis to the prospect PRIOR to selling the policy. As soon as the description is complete, the agent needs to require the prospect to approve the policies that are offered, and sign off on the policies and protections that are not offered. "Signing off" simply means that the possibility specifies that the agent has actually discussed all protections, and he either accepts or declines any given protection.

The insurance policy holder has a complete explanation of the policy he's buying and its relationship to all his other insurance. The agent sells the best protection, and substantially lowers the danger of a claim or claim versus his E&O coverage for selling the wrong protection.

Here's exactly what an insurance analysis procedure should look like.

1. Personal Info Collection: get as much details about the insured and his family members as possible.

2. Get Copies of Existing Policies: the agent ought to really check out the existing policies.

3. Analyze Insurance Needs: determine the correct coverages needed Lexington Insurance Agency and the correct policy limitations.

4. Recommendations: exactly what ought to be purchased and costs.

5. Application and Sign-off Analysis: fill out the application and have the insured validate the analysis form.

6. Provide the Policy: An agent must deliver the policy personally and explain it once again, not just send you a copy in the mail.

After all of the training and education that any insurance representative acquires, the representative is still not an expert in the best ways to handle an insurance claim. I have actually had lots of individuals tell me that they were going to get their representative to assist them with their claim. Later, they figured out that the agent didn't understand a lot more about the claims procedure than they did. As I wrote previously, agents can end up being experts, however their knowledge is usually in the sales and needs analysis locations of insurance ... not claims. For the majority of agents, learning the claims procedure would be a waste of their time, since a lot of agents are not certified to handle claims.

Sure ... some agents will be offered a small claims settlement authority by the business they work for. Some agents will have the ability to settle claims up to about $5,000.00, and after that just in the residential or commercial property side of the claim ... such as a little water loss or a theft. For the many part, the insurance business concentrates claims managing with the claims employees and independent claims adjusters.

The most essential strategies you must draw from this article are:

1. Interview EVERY insurance representative to find out their level of competence. Only do business with the most certified, educated and experienced representatives. Let the inexperienced agents practice on individuals who don't care about protecting themselves the proper ways.

2. Don't constantly chase after the lowest premium. You get exactly what you pay for. You 'd be much better served to pay a higher premium if a highly certified agent takes care of you. You don't drive the least expensive car you can discover, do you?

3. If you have problems with your agent, never ever be hesitant to call the Department of Insurance of your state. Agents are controlled for a factor.


Agents typically bring a type of liability insurance called "Omissions and errors" liability insurance. Omssions and errors (E&O) is the insurance that covers the agent's business, or the representative individually, in the event that a customer holds the representative accountable for a service he provided, or stopped working to supply, that did not have the expected or assured outcomes. Next: In my never-to-be-humble opinion, ALL agents offering ANY kind of insurance should perform a Insurance Needs Analysis for the possibility PRIOR to offering the policy. Even after all of the training and education that any insurance representative obtains, the agent is still not a professional in how to handle an insurance claim. For a lot of representatives, learning the claims process would be a waste of their time, considering that the majority of representatives are not licensed to deal with claims.

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